Factors affecting “architectural photography” prices

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There are a number of factors that need to be considered during architectural photo shoots that can be used by the real estate industry:

- Dynamic Range Management (measuring light intensity in shadows and in lights).

- Color Management - using grey cards and correct color space.

- Perspective/Leveling Control – using hot shoe 3-way bubble level.

- Filters - neutral density (ND) filters & Circular Polarizing (CPL) filters.

- Using appropriate lenses – “tilt-shift” lenses to control perspectives.

- Using special tripod with geared centered column combined with remote triggering system.

- Using light modifiers.

- Shoot in fully manual mode in uncompressed RAW format to control full spectrum of data.

As a result of the photo shoot, we obtain RAW uncompressed files that enable us to use “Raw Converter” to perform precise adjustments prior to converting them into end user's friendly TIFF or JPEG files. We can then continue with further image manipulations according to the client's specifications, the nature of the object, as well as the ambient lighting conditions. Since original RAW files contain a wide gamut of data, they usually look dull; it is the photographer's job to extract only the necessary part of the data spectrum.

The editing process often takes more time than the actual photo shoot itself. Generally, two and three programs are used to open and edit each image individually using advanced tools. In many cases, editing process with the use of multiple paths is also required.