Amazon photos: Organic Ranking and Conversion Rate
Are you sure you want to cut the corners on your visual presentation cost? Well...keep in mind - first impression counts.
While top quality images are fundamental to boosting sales on the platform, low quality images are likely to turn potential customers off your product.
Your product's image is the first point of contact between the product and customer. From the very first moment your image appears in the client's search results. Good product images can convince shoppers to buy your product, therefore boosting your Conversion Rate (CR).
According to Amazon Seller University, 83% of shoppers on the platform decide what to buy based on a products' images.
Sales rank on Amazon is the most important factor that plays a key role in boosting organic ranking.
And your rank position on Amazon (your organic ranking) depends on the quality of your product images. Essentially, Amazon’s algorithm is set up so that the more a product gets clicked on, the better it’ll be ranked.
Conclusion:
Top quality product images will improve your product's performance on Amazon. How, you ask? Essentially, good product images prompt users to click on your product.
As the product’s Click Through Rate (CTR) and Conversion Rate (CR) improves, this leads to increased sales and better overall product ranking.
Here is the image showing what kinds of images will boost your conversion rates.
As you can see Image #1 almost meets Amazon's requirements. But the object doesn't look appealing, so it is not going to work for you in terms of your product ranking on Amazon.
Number 2 should appear on the homepage of your listing. Next you should show the object on an appealing background as well as a few close ups.
To see more of the furniture properly presented click here
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